The brand is constantly working closely with the world’s leading directors, costume designers, prop masters and screenwriters to find watches that have their own plot. This “auditioning” process is about finding or creating the perfect timepiece to enrich and shape the character wearing it, supporting his or her role and individual identity. Striking shapes, sophisticated materials and edgy designs bring high impact, as well as the versatility to feature in diverse genres, from action pictures to comedy classics. Movie making is similar to watchmaking: In order to inspire the audience, a meticulous attention to technical and styling detail is crucial.
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